Hey, music biz, here’s a hint on how to get people to pay for more music…PUT OUT GOOD FULL ALBUMS, and people will buy them! Consumers can now preview 90 seconds of songs on iTunes, so you had better be putting out good artists who make good albums. I know that the model of iTunes and digital downloading in general is single track download based…but, music lovers still want to buy full albums…IF THEY’RE GOOD.
Stop spending so much money to pay “Famous Producer X” to produce one good single for you, and then you don’t have money left in the budget to spend the time and effort to make the rest of the album good. I’m a producer, so I know what it really costs to make an album. Our production company could produce full albums for the amount of money you spend on a couple songs sometimes!
Consumers aren’t stupid. They are more careful with their money now than ever before, so make it worth it for them to spend money on your artists. It would only make sense that if a person likes an artist, they would love to have as many good songs by that artist as possible. Therefore, if you try to make sure there are 10-12 really good songs on an album, people will buy them. If you make one or two good songs, and throw together 9-11 mediocre or bad songs, then people won’t pay for them. Duh! In this age of being able to get either one song or a whole album, consumers need to feel like you care enough about them spending their hard-earned money that you will really try to put together worthwhile full album projects.
I realize that music is very subjective, and what one person loves, another person hates…but, AT LEAST DO YOUR BEST TO PUT OUT THE BEST POSSIBLE PRODUCT WITH EACH ARTIST. If you do that, then you can be assured that art has been represented.
But, maybe I’m just old-fashioned…and proud of it.
PS – small note to consumers and music listeners…if you want record labels to put out good albums with good artists…stop supporting the crappy artists out there who are just trying to shock you, arouse you, or be some sort of circus freak show, just because a lot of other people are listening to them.