Incorporated Elements & DJ Form Album

Okay, I recently put out a tweet that we have been kicking around the idea of doing an album.  We love working with other artists and writing and producing for other people…but, we have kind of been itching to do something of our own.  Something that is determined by what we want to do…not by what a label or other artist wants us to do.

We would like to hear from you, though.  We are VERY appreciative of anyone who likes anything we’ve done or been a part of, and think that the music listener is super important to us.  Therefore, we want your thoughts…should it be hip-hop, pop, R&B, dance, dubstep, rock, country (well, maybe not country)?  Or maybe a bit of all of that rolled into one?

Should we try to get signed artists on it, or should we work exclusively with independent artists…or both?  We don’t have a ton of “clout” (or money), so don’t expect us to be able to score a song with any of your favorite big time artists.  Give us your suggestions, though, cuz  you never know! 🙂

We are going to take our time with this and not rush it, so it may take a while.  This is just the beginning stage, and we wanted to find out if anyone would even be interested enough in it to buy it or would we have to give it away just to get people to listen to it?  🙂

Over the next few weeks, we want to hear from you ALL…please pass this blog link around, because we want as much feedback as possible.

For us, it’s about making music that music listeners want to hear while staying true to who we are, so give us your input!

Also, as we endeavor to make this album (IF WE INDEED DO DECIDE TO DO IT), be on the lookout for some possible single releases, mixtapes, exclusives, etc.


DJ Form

Open letter to the music biz…

Hey, music biz, here’s a hint on how to get people to pay for more music…PUT OUT GOOD FULL ALBUMS, and people will buy them!  Consumers can now preview 90 seconds of songs on iTunes, so you had better be putting out good artists who make good albums.  I know that the model of iTunes and digital downloading in general is single track download based…but, music lovers still want to buy full albums…IF THEY’RE GOOD.

Stop spending so much money to pay “Famous Producer X” to produce one good single for you, and then you don’t have money left in the budget to spend the time and effort to make the rest of the album good.  I’m a producer, so I know what it really costs to make an album.  Our production company could produce full albums for the amount of money you spend on a couple songs sometimes!

Consumers aren’t stupid.  They are more careful with their money now than ever before, so make it worth it for them to spend money on your artists.  It would only make sense that if a person likes an artist, they would love to have as many good songs by that artist as possible.  Therefore, if you try to make sure there are 10-12 really good songs on an album, people will buy them.  If you make one or two good songs, and throw together 9-11 mediocre or bad songs, then people won’t pay for them.  Duh!  In this age of being able to get either one song or a whole album, consumers need to feel like you care enough about them spending their hard-earned money that you will really try to put together worthwhile full album projects.

I realize that music is very subjective, and what one person loves, another person hates…but, AT LEAST DO YOUR BEST TO PUT OUT THE BEST POSSIBLE PRODUCT WITH EACH ARTIST.  If you do that, then you can be assured that art has been represented.

But, maybe I’m just old-fashioned…and proud of it.

DJ Form

PS – small note to consumers and music listeners…if you want record labels to put out good albums with good artists…stop supporting the crappy artists out there who are just trying to shock you, arouse you, or be some sort of circus freak show, just because a lot of other people are listening to them.

2010 was great, but 2011 is going to be better!

Just wanted to drop a quick note to thank everyone for all of your support of me (DJ Form) and Incorporated Elements in 2010.  We experienced some great things this year.  Just a couple were:

1.  I did the All I Ever Wanted World Tour with some of the greatest people on the planet…not to mention the amazing fans who came out to the shows.

2. Eric and Nate moved to Nashville to join Incorporated Elements and complete the team.

3. We teamed up with Miles McPherson to start an amazing studio, where we’ve already worked on tons of projects.

I could go on for a long, long time about all the great things that happened for Incorporated Elements this year, but it would probably bore most of you.

We are really excited about 2011, and can’t wait to share the news of some of the things that will be happening.  We can’t really say anything yet, but be on the lookout as the new year hits.  We’ll start posting stuff as soon as we can.

thanks! and everyone have a safe and Merry Christmas!


DJ Form

IE logo

New Beginnings

Nate, Ric, Eric = Incorporated Elements

As many of you know, I.E. currently operates out of two primary locations: Nashville (Ric) and Tacoma, Washington (Eric & Nate). While we’re able to make this work pretty efficiently via the Internet and phone calls, it’s become evident that the only way we are going to be 100% effective is if we were all in one central location. So after 18 months of planning, the time has come…next week, Nate and I will be driving down to Nashville to begin the moving process.

With that, this week will mark the last week Nate and I will work out of our faithful home studio, Winona Drive Studios. After nearly 7 years, it has served us well. Take a good look-for us Washingtonians, this is where it all began…

Winona Drive Studios

Winona Drive Studios Outside

Ooh Ahh climbing the iTunes charts!

With the debut of the new MTV show, The Buried Life a few days ago, there has been a huge resurgence of the song “Ooh Ahh” by Grits.  This song was co-written by Ric “DJ Form” Robbins and produced by Incorporated Elements.  It has already been used in such films as “Fast And Furious: Tokyo Drift” and “Big Momma’s House 2”, among many, many television shows.  But, with “Ooh Ahh” being the opening theme song of The Buried Life, it has begun to climb up the iTunes Hip-Hop/Rap download chart.

We would love to see it break into the top 10, but we need your help to do it.  If you would like to support Incorporated Elements and DJ Form, consider downloading “Ooh Ahh” by Grits from iTunes and asking friends, family, and music fans everywhere to do the same.

Even if you don’t go download it, we really appreciate all the support we’ve been given from you all so far, and we look forward to continuing to connect with more and more of you out there!  Below, I’ve posted some links to some videos using Ooh Ahh and one new song.


The I.E. Team

Ooh Ahh from Fast And Furious: Tokyo Drift

Kobe Bryant highlights with Ooh Ahh

The Ooh Ahh Dance? 🙂

Here We Go video – another Grits hit by I.E.

Where has all the fun gone?

So while doing some research online, I randomly stumbled across Michael Buble’s video to ‘Haven’t Met You Yet.’ Not only is the song a solid pop song, it was refreshing to me to watch people actually enjoy doing, and being a part of, music. Throughout my music career, I have always subscribed to the basic thought that for whatever kind of music you set off to make, there should be an element of ‘fun’ involved in the process. If it ceases being enjoyable…if the creative rush ever dies out…that may be the time to take a step back, and reevaluate what you’re doing, and why you are doing it.

Because really, every time that we are able to step into a studio, and are able to create/collaborate, it truly is a privilege. Watching this random Michael Buble video, in it’s own quirky way, brought this home for me once again. Creating music is a blessing-every once in a while, it’s just good to get that reminder. 🙂

With that, here’s the video that started this whole train of thought…enjoy.

It’s the Glamorous…

Labeling and archiving. Things like these are the things that make me excited to be a musician.

Not really…

But wow, I’ve been spending a lot of time doing this these past couple of months. The more music we do, and the more artists/musicians we represent, the more I am seeing this as a crucial part of my day. The need to be able to grab and send out whatever music is requested, right when its requested, is becoming the norm right now in the industry, prompting us to be on our p’s and q’s when it comes to file organization.

Speaking of organization, we’ve also been getting things organized on our end, so that we can begin posting photos, audio, and video of what we do as Incorporated Elements. Look for those posts coming soon.

But for now…time to do some archiving. 🙂

Studio Life

So while Ric is out on the road, posting about his djing adventures across America, I will be posting my random musings from the studio, where a majority of the music happens for Incorporated Elements. There is rarely a day when I’m not in the studio (which could be a good thing, or a bad thing, depending on your perspective), so hopefully my life on the grind will provide for some interesting blog posts. Until next time…